Producer and writer Ash Atalla is best known for producing the hugely successful comedy series ‘The Office’. The brilliantly observed satire about ordinary office life in a Slough paper mill hit a nerve with the public and went on to win a raft of awards over its three-year run including two Golden Globes, four BAFTAs and three British Comedy Awards to name but a few.
Ash joined talkbackTHAMES in 2004 as Head of Comedy and went on to exec produce the off the wall science spoof ‘Look around You’ for BBC2, starring Peter Serafinowicz and Robert Popper, and exec produced the third series of ‘Bo Selecta!’. In 2005 he devised and began work on ‘Man Stroke Woman’, a comedy sketch show about ‘growing up’. He made a second series of ‘Man Stroke Woman’ in 2006 which was nominated for a Rose D’Or. He has also produced three series of Emmy, Rose D’Or award and Bafta winning ‘IT Crowd’ written by Graham Linehan at talkbackTHAMES.
Before producing ‘The Office’, Ash worked for Radio 4 producing The Way It Is in 1998 and Yes Sir I Can Boogie in 1999 and 2000 (he also produced the BBC2 pilot). In between the first and the second series of ‘The Office’, Ash produced ‘Up Late with Ralph Little’ for BBC Choice and joined up with Ricky Gervais once again for the Play UK series, ‘Come Together with Ricky Gervais’.
As well as having a column in The Guardian, Ash has also been a script editor on the first series of the BBC2 show Comedy Nation and has done a turn in front of the camera as presenter of Channel 4’s ‘Freak Out’. He is a frequent contributor to various publications and guests on TV and Radio shows and is also an industry panelist.
At Roughcut Television, Ash has executive produced a variety of projects for all the major UK broadcasters including ‘Clone’ for BBC3, ‘Trinity’ for ITV2 and most recently ‘Trollied’ for SKY1.
The company’s comedy blog Roughcut Presents was set up in August 2009 with the goal of unearthing the funniest online talent and working with them to produce quality comedy for the internet and beyond.
Ash’s most recent credits include Sky1’s ‘Trollied’, which has just been recommissioned for a further, record-breaking, 26 episodes.