Kevin JacksonVice President Sales and Marketing | George P. Johnson
Although voted the fourth most influential person in the event industry 2012 by Event Magazine, Kevin Jackson has been making his influence felt for over twenty years. He’s been a significant player with some of the world’s most respected marketing services groups, including Interpublic, Grey and Saatchi. He’s also worked closely with a vast range of brands, from Adidas to Zumba. Now a Vice President of George P Johnson, Kevin is a thought leader, speaker, strategic consultant and relationship manager, with a huge catalogue of success behind him. But it’s the future that interests him more.
Having explored every discipline within the marketing mix, Kevin has a rare understanding of every conceivable touchpoint between a brand and its most valuable audiences. His passion and enthusiasm for driving engagement, participation and action, means that his work focuses on delivering memorable, meaningful brand experiences.
When it comes to networking Kevin’s rules for this are simple:- “Treat people as people, entertain them, educate them, connect them with each other – and be useful in their lives.”
No matter who you are or what you are trying to “sell” no one is exempt from his belief in the power of engagement.
“Kevin has been both a dear friend and excellent partner to Zumba since we met him almost 2 years ago. Always wanting the best for our brand and looking out for new opportunities,he is an invaluable asset to GPJ and his clients”
Director of Events
Zumba Fitness, LLC
“I worked with Kevin on one of the most transformational projects in my industry.
During that time when ‘viral marketing’ was still an unknown entity for
most people, Kevin was spreading the virus amongst us traditional thinkers.
He stuck to his credo and now Kevin is the biggest evangelist of the new
way of marketing. I consider him the Jedi master of marketing”
Global Head Of Innovation
British American Tobacco
“Interesting, powerful and amazing are three of the words that Kevin would like me to use …but I’m not going to. Kevin is full of ideas, energy and passion. A great creative thinker and the word that I want to use to describe him is friend”
Global Head of Brand