with Peter Buckingham
Peter Buckinghams presentation on the audience is the stuff of legend, and a genuine eye opener for screenwriters and filmmakers.
After collating masses of data gathered by the UK Film Council, Peter was able to distill some startling facts about what audiences choose and deduce why they make these choices.
Understanding the audience and their relationship to your story is a powerful step forward in making your work significantly more produceable.
Expect detail and researched facts, not just anecdote and hyperbolae.