Christine Hartland is an independent film producer and co-founder of My SMASH Media, the IP matchmaking platform for the creative industries (starting in Film & TV), with fellow independent producer Fiona Gillies and product expert Mahesh Ramachandra. Christine and Fiona met on the Creative England Market Trader programme.
SMASH is like a dating app for creative projects. The platform provides Creators with pitch-building and IP protection tools and offers Industry Professionals a cost-effective and efficient way to discover innovative projects.
- 2024 – Winner: Best Pitch. Edinburgh University AI Accelerator – AI for Good.
- 2024 – Selected for the Creative Catalyst supported by Innovate UK for the SXSW
- 2023 – Winner: Gold Award in Tech & Innovation, Cannes Film Festival
- 2021 & 2024 – Awarded Innovate UK Smart & Future Economies in the Creative Industries Grants
As an indie producer, Christine’s debut feature, the political thriller WMD (2008), was one of the first films to follow a reverse distribution strategy. She produced CONTAINMENT which has sold worldwide (inc. Netflix). She received Creative Europe and BFI development funding.
Christine is a fellow of the Royal Society of Arts and is a mentor with the Creative Mentor Network.
Christine Is Appearing In These Sessions

The New Pitching Playbook: How to Get Heard in 2025 with Hayley McKenzie and My SMASH Media
Herringham Hall
While you’ve been polishing your script, the pitching game has completely changed.

Pitch at the Pitchfest
This is your big moment… Pitch your killer project to professional producers and top agents. Past sessions have resulted in options AND representation!

