Discover why understanding target audiences is the secret weapon for getting your screenplay noticed, sold, and produced.
Date: Saturday, 26 April
Time: 10:10
Room: Herringham Hall
Filmed: YES
“We’re looking for anything with a clear target audience.”
This seemingly vague response from sales companies, distributors, and streamers actually contains the most crucial insight for screenwriters trying to break through. Samantha Horley demystifies what industry buyers really mean when they talk about “target audiences” and reveals why genre clarity can make or break your script’s marketability.
The business side of filmmaking categorizes content and understanding these categories is essential for writers who want their work to sell. It’s about positioning your script for success in a highly competitive marketplace.
Learn how to analyze your own work through a marketing lens and identify your script’s core audience, strengthen its genre elements, and present it in a way that speaks directly to what buyers want.
Whether you’re writing horror, romance, thriller, or dramedy, it’s crucial to be clear about the genre. The more you waffle, the more producers will look elsewhere for their next product.
Speakers In This Session
Samantha Horley // Writer and Script Consultant
Sam has 20 years’ experience in international film sales, development, production and marketing. Credits include Executive Producer on Grabbers, Miss You Already.
