In Person and Online (all sessions streamed)
April 2nd to 4th, 2027 // Pitchfest March 31st to April 2nd
Regent’s University

What Agents Actually Want to Hear From Your Pitch with Julian Friedmann

An industry veteran reveals the secrets of pitching that make agents lean forward, not tune out

Date: Sunday, 27 April
Time: 10:10

Room: Herringham Hall
Filmed: YES

“I’m looking for an agent” – five words that make most writers nervous and most agents sigh. But it doesn’t have to be that way. Join legendary literary agent Julian Friedmann as he strips away the mystery of pitching to reveal exactly what makes agents stop scrolling through their emails and start paying attention.

Drawing from decades of experience at Blake Friedmann Literary Agency and his influential book “Make Money Screenwriting”, Julian offers an honest glimpse into the art of catching (and keeping) an agent’s interest. This isn’t about gimmicks or tricks – it’s about understanding how agents think, what they’re looking for, and how to position yourself as a writer worth investing in.

Julian will demonstrate how to avoid common pitching mistakes while highlighting your unique strengths as a writer. In this direct, conversational session, you’ll learn practical techniques for presenting both yourself and your work in their best light.

Beyond just the pitch itself, Julian shares invaluable insights into the business side of the agent-writer relationship, including:

  • When you’re actually ready for representation
  • How agents evaluate potential clients
  • What makes them fight to sign certain writers
  • Common misconceptions about what agents do
  • How to maintain a productive long-term relationship

Don’t miss this rare opportunity to learn the art of the pitch from someone who’s been on the receiving end of thousands.

Speakers In This Session